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Unraveling the mystery of perfume creation, the House of Dior is opening its doors. Over the course of a year, we followed new perfumer Francis Kurkdjian in one of his greatest challenges: reinventing the iconic "J'adore". A unique sensory journey, from conception to launch, into a secret world of passionate artisans.

November 12, 2023 · 1h 2m
Unraveling the mystery of perfume creation, the House of Dior is opening its doors. Over the course of a year, we followed new perfumer Francis Kurkdjian in one of his greatest challenges: reinventing the iconic "J'adore". A unique sensory journey, from conception to launch, into a secret world of passionate artisans.