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Amid technological transformations and the disappearance of video rental stores, Gilberto Petruche keeps Charada alive, the last rental shop in the outskirts of São Paulo. With more than 30 years of history, the place is a symbol of resistance and now also operates as a cultural center.
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Rebobinando Memórias - Videolocadora Charada(2026)
March 28, 2026
Amid technological transformations and the disappearance of video rental stores, Gilberto Petruche keeps Charada alive, the last rental shop in the outskirts of São Paulo. With more than 30 years of history, the place is a symbol of resistance and now also operates as a cultural center.
